在全球化的数字时代，海外直播已成为连接中国与世界的重要桥梁。热链传媒深入调研发现，抖音、视频号和小红书三大平台正在通过各具特色的扶持政策，助力中国内容创作者走向国际舞台。

抖音国际版TikTok作为出海直播的领头羊，构建了完整的创作者成长体系。平台不仅提供基础流量扶持，更推出“全球创作者学院”，系统教授跨文化内容创作技巧。值得关注的是，TikTok设立了分级流量池机制，当直播同时在线人数突破特定阈值时，系统会自动触发更高层级的推荐。此外，针对展现中国传统文化的内容，平台还设有专项流量包，比如非遗技艺展示可获得额外30%的曝光加权。

微信视频号依托庞大的海外华人用户基础，打造了独特的社交裂变传播模式。其“海外直播助力计划”包含三大核心支持：一是技术赋能，提供低延迟跨国连麦功能；二是流量补贴，新账号首月直播可获得基础观看保障；三是商业变现，开通了跨境小商店功能，实现直播带货闭环。平台数据显示，结合当地节庆的直播内容，用户停留时长平均提升2.3倍。

小红书则充分发挥“种草社区”的基因优势，其“海外好物官”认证体系已成为品牌出海的优质通道。通过“内容+电商”的双轮驱动模式，主播不仅能获得流量分成，还能享受跨境销售佣金加成。近期上线的“文化大使”计划，更对传统文化类直播给予额外现金奖励。

In the globalized digital age, overseas live streaming has become an important bridge connecting China and the world. Through in-depth research by hot chain media, it is found that Tiktok, video number and Xiaohongshu are helping Chinese content creators to move to the international stage through distinctive support policies.

Tiktok, the international version of TikTok, as the leader of live broadcast, has built a complete creator growth system. The platform not only provides basic traffic support, but also launches a "Global Creator Academy" to systematically teach cross-cultural content creation skills. It is worth noting that TikTok has set up a graded traffic pool mechanism, which automatically triggers higher-level recommendations when the number of concurrent live viewers exceeds a specific threshold. In addition, the platform also has special traffic packages for showcasing traditional Chinese culture, such as an additional 30% exposure weighting for showcasing intangible cultural heritage skills.

WeChat Video Account relies on its large overseas Chinese user base to create a unique social fission and dissemination model. Its "Overseas Live Streaming Assistance Plan" includes three core supports: firstly, technology empowerment, providing low latency cross-border microphone connectivity; Secondly, there is a traffic subsidy, where new accounts can receive basic viewing protection for their first month of live streaming; The third is commercial monetization, which has opened up cross-border small store functions and achieved a closed-loop live streaming sales. According to platform data, combined with live streaming content of local festivals, the average duration of user stay has increased by 2.3 times.

Xiaohongshu fully leverages the genetic advantages of the "Grass Planting Community", and its "Overseas Good Goods Officer" certification system has become a high-quality channel for brands to go global. Through the dual wheel drive model of "content+e-commerce", anchors can not only receive traffic sharing, but also enjoy cross-border sales commission bonuses. The recently launched "Cultural Ambassador" program provides additional cash rewards for traditional cultural live broadcasts.