微信电商业务再次迈出重要一步，19日，微信团队正式宣布微信小店开启“送礼物”功能的灰度测试。‌ 这一创新功能允许用户以类似发送微信红包的方式，将微信小店中的商品赠送给好友，为电商社交化提供了新的可能。目前，除珠宝和教育培训两大类目外，其他类目的商品，只要原价不超过1万元，均默认支持此功能。

此消息一出，立即在资本市场引起强烈反响。当天，腾讯股价盘中一度大涨近4%，收盘涨幅超过2%，显示出市场对微信电商业务的看好。作为腾讯系的重要成员，微盟集团更是受益明显，港股盘中一度大涨超50%，反映出市场对微信电商生态未来发展的乐观预期。

微信电商的快速发展，离不开其庞大的用户基础和高度粘性的社交关系链。通过不断完善的电商基建和创新的电商功能，微信正逐步构建起一个闭环的、高度协同的电商生态。2023年视频号直播电商GMV同比增长超过1000亿元，这一数据不仅彰显了微信电商的强劲增长势头，也预示着未来微信电商市场的巨大潜力。

随着“送礼物”功能的灰度测试，微信电商业务有望进一步拓展，为用户带来更加便捷、有趣的购物体验。同时，这一功能也将为商家提供更多的营销手段，助力其更好地触达潜在用户，实现销售增长。微信电商的未来，值得期待‌。

WeChat's e-commerce business has once again taken an important step forward. On the 19th, the WeChat team officially announced that the "gift giving" function of WeChat small stores has been tested for gray scale. This innovative feature allows users to gift products from their WeChat store to friends in a way similar to sending WeChat red envelopes, providing new possibilities for e-commerce socialization. At present, except for the two major categories of jewelry and education and training, products in other categories, as long as the original price does not exceed 10000 yuan, will support this function by default.

As soon as this news was released, it immediately caused a strong reaction in the capital market. On that day, Tencent's stock price surged nearly 4% during trading and closed with an increase of over 2%, indicating the market's optimism towards WeChat's e-commerce business. As an important member of the Tencent family, Weimeng Group has benefited significantly, with the Hong Kong stock market surging by over 50% during trading, reflecting the market's optimistic expectations for the future development of the WeChat e-commerce ecosystem.

The rapid development of WeChat e-commerce cannot be separated from its huge user base and highly sticky social relationship chain. Through continuous improvement of e-commerce infrastructure and innovative e-commerce functions, WeChat is gradually building a closed-loop and highly collaborative e-commerce ecosystem. In 2023, the GMV of live streaming e-commerce on video accounts increased by over 100 billion yuan year-on-year. This data not only demonstrates the strong growth momentum of WeChat e-commerce, but also indicates the huge potential of the WeChat e-commerce market in the future.

With the gray level testing of the "gift giving" function, WeChat e-commerce business is expected to further expand, bringing users a more convenient and interesting shopping experience. At the same time, this feature will also provide merchants with more marketing methods, helping them better reach potential users and achieve sales growth. The future of WeChat e-commerce is worth looking forward to.